I was already deep into jewelry—not just earrings or cute necklaces, I mean real things: crowns, wreaths, objects with presence, with soul.
One day I’m hand-forging a silver leaf crown for some bride from Ramat Aviv, and next thing — I get asked to design a full-on Roman-style laurel wreath for this guy in Canada. Super rich. He loved it so much — I swear — he wore it for a week. Slept with it. No joke.
But it wasn’t just about bling.
It was art already, just smaller size. Metal, fire, hammer, sweat. Real tools. Real work.
And then the shift happened.
How Sculpture Was Born From Fire
I remember exactly the moment. I was holding this raw piece of metal, thinking — what if I stop thinking wearable, and just go pure form?
No more “will it fit the neckline” questions. Just — what if it stands on its own?
And that’s when I made “Golden Heartbeat.” Not for the finger. Not for the neck.
For the soul.
Then came “Helping Hand,” a piece I made from the guts for Holocaust survivors. It flew off to Miami, then the Vatican asked about it. One version is now in a Holocaust museum. These are the moments where art stops being “mine” and becomes part of something bigger.
From Fire to Fairways
By the way — at forty, I also picked up a golf club. People laughed. I didn’t even know the rules. But in three years I was club champion at Ga’ash.
Then boom — Maccabiah Games, representing Israel. Standing in the stadium in Jerusalem with a flag on my face, hearing Hatikvah in a roar of people… I will never forget this.
So yeah, you could say I like jumping into new fires.
Boutique Life, Kikar HaMedina
After America, I came back and opened a shop at Kikar HaMedina. Prime location, lots of tourists and those Tel Aviv types that like statement pieces.
And I gave them statement. Crafted a custom crown for a beauty pageant winner — she looked like a modern Cleopatra.
My workshop was a mix of sparks, metal, broken nails, music blasting, espresso boiling, and dog barking in the corner. All normal.
Diamond Bursa and My Soho Dream
I opened my first real gallery in the Diamond Exchange in Ramat Gan — crazy place, pure energy. I didn’t want the building to be boring. So I went straight to the city, found these young graffiti artists, and told them:
"Here. Paint. Go wild. Just include names of stones, metals, whatever.”
Boom — the building turned into a piece of street art. Like a slice of Soho in New York, but in Ramat Gan.
What It Gave Me as an Artist
Looking back, I didn’t change from jeweler to sculptor. I just scaled up.
Same obsession with form. Same fire. Just… bigger. The crowns became monuments.
The line of a necklace became a gesture in space.
My hands are still dirty at the end of the day.
Only now — instead of fitting something around a neck, I let it stand in a room, and speak for itself.
These are the roots behind some of the pieces you’ll see at my upcoming exhibition “The Other Side of the Canvas”.
It’s not just about pretty objects. It’s about transformation.
From boutique to gallery. From body to space. From sport to spirit.
From me — to you.
📍Opening April 1st – Jaffa, Tel Aviv. Come if you're near. Or at least read the blog and stay curious.
